AI Insights · Timothy · January 2024
Q4 2023 UK Horror Games Roundup: Top Apps' Performance Revealed
An in-depth look at the performance of the top horror game apps in the UK during Q4 2023. Sensor Tower provides the latest trends in downloads, revenue, and active users for the frightful gaming category.
As the year wraps up, the horror game genre continues to captivate audiences in the United Kingdom. Sensor Tower's latest data offers a glimpse into how the top horror games fared in the final quarter of 2023. Here's a breakdown of their performance on the unified platform.
Mystery Matters from Playrix saw a steady increase in revenue, peaking at nearly $41K in late October before stabilizing around $38K by the end of December. Downloads hit their zenith in early November with approximately 14K, while weekly active users reached over 24K, eventually settling at around 19K.
NetEase Games' Identity V showed more fluctuation, with revenue spiking to over $16K in mid-November and later surging to $20K by Christmas. Downloads remained modest, with the highest point at 837 in late December. Weekly active users hovered around 9K, slightly increasing towards the end of the period.
Myths of Moonrise from STARFORTUNE saw its revenue oscillate, reaching a high of $8.4K in November before dipping and recovering to $6.7K in the festive week. The game's downloads remained low, with a notable spike to 225 in late October. Active users showed a slight decline, ending at just over 3.5K.
Clickteam's Five Nights at Freddy's enjoyed a revenue high of almost $12K in late October, which then dropped but rose again to $4.4K by year's end. Downloads saw a significant jump to over 2.6K in the same period, while active users peaked at 9.5K in early November and sustained a level of just under 7K towards late December.
Lastly, Dead by Daylight Mobile by Behaviour Interactive Inc. experienced a revenue peak of nearly $3K in late October and a second peak of $2.6K in mid-December. Downloads showed a steady interest, with a high of 1.8K in late October, while weekly active users consistently grew, reaching over 12K by Christmas.
In summary, the top horror games in the UK demonstrated solid engagement and revenue generation in Q4 2023. For more insights, Sensor Tower is the go-to source for in-depth app performance data.
